// Brand book · Version 1.0 · 2026

Global IT
Community
Network

City by city. Country by country. One network.

00 / Contentsitcommunity.net

This book

The rules for everyone who makes something in the network's name: chapter leads, volunteers, designers, editors and the tools that build on this system.

The live, always-current version is the design system this book is exported from. When the two differ, the live system wins.

01Essencep. 03
02Voicep. 04
03Logop. 05
04Colourp. 08
05Typographyp. 10
06Shape & devicesp. 11
07Motionp. 13
08Network architecturep. 14
09Applicationsp. 15
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0CONTENTS · 02
01 / Essenceitcommunity.net

City by city.
Country by country.
One network.

Global IT Community Network is the international network that grew out of IT Community of Uzbekistan: independent, volunteer-run tech communities under one name, one mark and one domain. Wherever you build, you are never building alone.

Local first

A chapter speaks for its own city. The network gives it a stronger voice without replacing it.

Independent

The network is not a program of any company, park or ministry. Nothing in the identity should suggest otherwise.

Built together

The mark itself is assembled from separate segments. Show many pieces becoming one, in layouts, films and events.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0ESSENCE · 03
02 / Voiceitcommunity.net

Plain,
specific,
generous.

Write like a senior engineer who also runs meetups. Say what happens, where and when.

  • "We" for the network, "you" for the reader. Never "users".
  • Headlines are uppercase, one to three words, with a full stop.
  • Triads climb in scale: CITY. COUNTRY. WORLD.
  • No emoji in brand material. No filler stats, ever.
  • Full name on first mention, then "the network". "GITCN" is internal only.
WriteNot
HeadlinesCITY BY CITY.Welcome to our amazing new global community!
BodyHiring day, Tashkent, 14 November, 18:00.Join us for an exciting evening of networking!
PersonWe run meetups. You bring the questions.Users can register for events.
NameIT Community TashkentGITCN Tashkent Hub

English is the network language. Chapters publish in local languages (Uzbek, Russian and others) using the same type system and the same rules.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0VOICE · 04
03 / Logoitcommunity.net
1
2
3
4
5

The mark

Built on a 1254-unit square from one construction. Never redraw it by eye; always use the master files.

1
Frame
Rounded square, 11 segments, gaps left and right, open at the bottom for the wordmark.
2
Block
Cyan rounded square with a teal crescent on the left and a purple stroke down the right.
3
IT
Letterforms cut out of the block: always the ground colour.
4
Highlights
Pale strips on the left and bottom of the I and T-stem: light on an extruded edge.
5
COMMUNITY
Poppins Bold, set in the frame's opening.
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0LOGO · 05
03 / Logoitcommunity.net

Versions

Horizontal lockup, reversed · default signature
Horizontal lockup, positive · documents
Stacked lockup · square and vertical
Mark · when the name is nearby
Mono white · one-colour production
App icon · favicons, avatars, under 64px

Mono black mirrors mono white for light grounds. On single-ink versions the letters are knocked out, and the highlights and crescent merge into the block. Chapter lockups are covered in Network architecture.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0LOGO · 06
03 / Logoitcommunity.net

Space & size

14% of width

Clear space on every side equals 14% of the mark's width. Nothing enters it: no text, no logos, no image edges.

Mark · min 64 px / 18 mm
Lockup · min 200 px / 50 mm
App icon · down to 16 px

Below 64px COMMUNITY stops being readable, so switch to the app icon. Never re-typeset the lockup words: use the master files.

// Don't
×
Stretch or skew
×
Recolour segments
×
Add shadows or effects
×
Rotate
×
Busy imagery, no panel
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0LOGO · 07
04 / Colouritcommunity.net

Palette

Brand black
The ground
HEX #000000
RGB 0 0 0
CMYK* 0 0 0 100
65% of a layout
Brand cyan
The signal
HEX #00C3E1
RGB 0 195 225
CMYK* 100 13 0 12
20% of a layout
Brand purple
Frame · launch
HEX #682DB7
RGB 104 45 183
CMYK* 43 75 0 28
8% of a layout
Brand pale
Highlight
HEX #BFE1EA
RGB 191 225 234
CMYK* 18 4 0 8
5% of a layout
Brand teal
Grounding accent
HEX #01866E
RGB 1 134 110
CMYK* 99 0 18 47
2% of a layout

Sampled from the master artwork; identical in every theme. Near-white for headline type on black is Snow #E8F6FA. *CMYK values are a naive starting point. Proof on the actual stock before any print run.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0COLOUR · 08
04 / Colouritcommunity.net

One bright spot

Cyan is always the brightest thing on the page. Purple, pale and teal appear as segments (bars, frame pieces, badges), never as big washes. No gradients, ever.

// Proportion
Black 65 · cyan 20 · purple 8 · pale 5 · teal 2
// Segment order: always, clockwise around the mark
1 purple2 cyan3 pale4 teal
// Contrast, WCAG 2
AaSnow / ink15.9+:1Body, headlines
AaMuted7.2+:1Secondary copy
AaCyan9.9:1Links, eyebrows
AaViolet text6.8:1Purple words on dark
AaBlack on cyan9.9:1Primary buttons
AaWhite on purple7.9:1NEW badge
AaWhite on teal4.5:1LIVE badge, 14px+
AaPurple on black2.65:1Never as text
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0COLOUR · 09
05 / Typographyitcommunity.net
Aa
Poppins
LightRegularMediumBold

One geometric family, like the mark. Shout in Bold caps, talk in sentence case, and use two weights per layout. Mono is only for technical meta. For Cyrillic, pair with Montserrat (proposed; proof first).

display-xlBold 120 / 0.95ONE COMMUNITY.
headlineBold 56 / 1.05IT Community Network
titleBold 32 / 1.2Launching in Tashkent
subtitleMedium 22 / 1.35Independent tech communities, connected worldwide.
bodyRegular 16 / 1.6Meetups, mentoring and hiring days, organised by volunteers.
labelMedium 14 · +18% · capsGLOBAL
eyebrowMono 13 · +12% · caps// 01 · SIGNAL
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0TYPOGRAPHY · 10
06 / Shape & devicesitcommunity.net

Four devices

Segmented frame

Drawn around square content: a speaker photo, a QR code. One per layout.

CITY BY
CITY.
Segment rule

Signs off a headline or lockup, as wide as the words above it.

Signal grid

A 60px dot pitch in pale at 12–24%. Texture, never louder than type.

Tile wall

One tile per chapter, for moments of scale. Active chapters light up cyan.

radius-block · 9.4%
radius-frame · 18%
radius-icon · 22.4%
radius-md · 12 px (UI)
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0SHAPE & DEVICES · 11
06 / Shape & devicesitcommunity.net

Layout

// Meetup · Tashkent
AI IN PRODUCTION
14 November · 18:00
12 columns · 48 px margins · hero object left, type right, aligned on the mark's centre
// Launch
CITY.
COUNTRY.
WORLD.
Post 1080 × 1350 · 48 px safe area

Leave a lot of black. Use one hero object, one headline and one segment rule per layout.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0LAYOUT · 12
07 / Motionitcommunity.net

120 BPM

Everything moves on the beat. One beat is 500 ms and one bar is 2 s. Scenes last whole bars, and every visual hit has an audio hit.

Signal
Announce
Global
Reveal
Scale
Launch
0 sLaunch film · 20 s · 10 bars20 s
Arrivals
ease-out-expo
Exits, pre-impact
ease-in-expo
Camera, chase
ease-in-out
Signal on. A point flickers, draws a line and splits into four.
Segment slam. 11 frame pieces land, staggered by 30 ms.
Block assembly. The I drops, the T bar slides in and the stem rises.
Masked rise. Words rise into a clip line over 250 ms.
Colour chase. The frame colours run one lap.
Light sweep. One diagonal pass across the block.
Converge. Nodes fly into the mark's outline.
Depth split. Layers separate in Z, then close.
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0MOTION · 13
08 / Network architectureitcommunity.net

One mark,
every city

The mark is identical in every chapter; only the name line changes. Local character belongs in photography and language, never in the mark.

// Network
Global IT Community Network
itcommunity.net
// Country chapter
IT Community Uzbekistan
itcommunity.net/uz
// City chapter
IT Community Tashkent
itcommunity.net/uz/tashkent

Chapter names go in English caps on the lockup. A local-language line may follow in the same label style.

The founding chapter, IT Community Uzbekistan, may add "Founding chapter" as an eyebrow. Local domains such as itcom.uz redirect to the chapter page.

Domain and handle patterns (@itcommunitynet, @itcommunity.<city>) are proposed; confirm them before launch. Chapter avatars are always the app icon.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0NETWORK ARCHITECTURE · 14
09 / Applicationsitcommunity.net

In the world

NEW// Global
CITY.
COUNTRY.
WORLD.
Global IT Community Network is live. Start a chapter in your city.
Launch post · 1080 × 1350
// Meetup · Tashkent
AI IN
PRODUCTION
Save a seat
Story · 1080 × 1920
Firstname
Lastname
SPEAKER
IT Community Tashkent
Event badge · 100 × 150 mm
Stage screen · 16:9 · signal grid + HUD corners

For new chapters the NEW badge sits beside GLOBAL or the chapter name for 90 days, then retires. Use one primary cyan action per piece. Badges carry the name in title style and the role in label style.

GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0APPLICATIONS · 15
09 / Applicationsitcommunity.net
// 02 · CONNECT
ONE
COMMUNITY.
Deck section opener · one cyan panel per deck, black on-cyan type
Partnership proposal
Documents and letters use the light theme: the positive lockup, ink body type and accent #006F82 for links.
Letter and report · light theme
Shavkat Karimov
Founder, Global IT Community Network
itcommunity.net
Email signature · no image logo, just the rule
Merch · black garments only, mono white or full colour
GLOBAL IT COMMUNITY NETWORK — BRAND BOOK 1.0APPLICATIONS · 16
itcommunity.net
© 2026 Global IT Community Network · Brand book 1.0 · Independent and volunteer-run